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Coronavirus (COVID-19)

Digital Marketing Graduate Programme for Social Enterprises

  • Bring back Enterprize Graduate Programme

The Grads Get Social programme will run for 12 weeks, 4 weeks of training to achieve the OCN Level 4 Digital Marketing qualification and a qualification through CMI in Level 3 Stakeholder Management. There will also be an inclusive 8 weeks work placement within a Social Enterprise. This course is due to commence on 7TH June.

Course Structure

During your course you will learn how to:

  • Research, plan and execute key elements of a digital marketing strategy from budget, return on investment metrics to competitor analysis
  • Evaluate the potential risks for a business when using social media for marketing or business promotion
  • Assess best practice in the integration of online and offline marketing channels to enhance business activities
  • Study good and bad practice in static and mobile website design from both potential customer and marketing perspectives
  • Investigate and analyse factors that should be considered when planning a social media campaign
  • Use and understand digital marketing frameworks, models, and theory

OCN NI level 4 Award Digital Marketing/ Social Media Qualification

Monday to Friday - Include practical classes, lectures, workshops and tutorials

CMI Level 3 Stakeholder Qualification

Monday to Friday - Include practical classes, lectures, workshops and tutorials

Optional Assignment Drop In Sessions

Over the 12 weeks, you will have the option of drop-in sessions to meet with your tutor(s) to discuss your assignment; presentation and marketing plan

Independent Study

You are expected to dedicate adequate time for independent study for your assignment and presentation outside of class.

Entry Requirements

  • Hold a Level 4 or above qualification (evidence required)
  • Appropriate visa (evidence required)

How will it make me more employable?

The Grads Get Social Marketing Graduate Programme will help increase your employability and earning potential. On successful completion of this programme you will enhance your professional development and you will be able to offer a current or potential employer a range of digital marketing skills that will be beneficial to their organisation.

Additional Costs

None – you will receive an allowance of £150 per week.

Accreditation

OCN Level 4 Digital Marketing, plus the CMI Module for Stakeholder Management

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